According to permit filings submitted to Jefferson Parish a retail location for New Balance shoes is planned for the former Payless Shoe Source location at 3141 Veterans Blvd. Contractors have been on site recently starting to make the transformation.
New Balance operates both standard and factory outlet stores. The company has an outlet location at the Riverwalk. The nearest standard store is located at Baton Rouge’s Town Center at Cedar Lodge development. We have not seen any official word on the format for this location however we would expect it to be a standard store.